The IPA is delighted to announce a new long-term partnership with FAYRE, the market leaders for NFT clubs, creators, brands and fans. NFT’s (Non fungible tokens) provide opportunities for organisations to own and sell digital content, and to enhance brand engagement.

As part of the multi-year collaboration, Fayre will also become the headline sponsor for the upcoming 2022 IPA World Championships, which start on the 15th of February, and supports the IPA’s commitment to build a long term, sustainable business model.

IPA Chairman Kevin Barton commented “We are excited to welcome Fayre to the IPA family, and delighted to be venturing into the metaverse with Fayre, who will guide us on this journey over the coming years, creating and developing our digital assets, in this multi million £ market. This is an extremely exciting partnership, taking the IPA and the sport, into a whole new World which we can’t wait to explore with the experts at Fayre by our side.

This latest long-term partnership, on top of previously announced long-term contracts, is yet another example of the IPA leading the way in creating a sustainable business for the future, that will see it continue to grow and grow over the coming years”

Luis Carranza, CEO of Fayre, added “Our core proposition is to helps brands engage with their fans while adding value to both parties. The IPA has a loyal fan base that’s ready for innovative engagement. NFTs and Web3 activations can bring a new level of excitement to the sport. In the very near future utility NFTs will become a key feature of most sports. We’re delighted to be starting the journey with the IPA”